We uniquely combine deep sector knowledge with an advertising technology stack which we built from the ground up, costing more then $11,500,000 to build.
Advertising in the cryto space has been a challenge, with different media buying platforms taking varying stances in terms of whether they allow or encourage cryto advertising. This challenge combined with advertising attribution (its very challengeing to directly link an advert impression or click to a coin investment) meant we had to build our technology stack to best meet the needs of the space.
Our team brings brings over 17 years experience in the cutting edge of the digital advertising ecosystem in London, we know the ins and outs of how to leverage technology to buy growth. Combining cutting edge digital activation (media buying technology) with deep sector expertise, we’re able to marry the authority which comes with placing your brand in premium publishers with the ability to drive laser targeting audiences to that content.
Think of us like PR on steroids. Guaranteed placement in tier one publishers, with the ability to drive your perfect audiences to that page and the unique ability to track the user journey more inately then any individual platform.
Our Story So Far
Our team were amongst the first technologists to build programmatic advertising systems and the first to build native advertising networks and programmatic piping. We were already used to market making and being ‘early’, which left us incredibly well placed to move into the challengeing (yet highly rewarding!) crypto space.
The advertising ecosystem is rapidly changing. Privacy changes, iOS14.5, platform rules, attribution models and all kinds of things are changing at break-neck speed. What works today could be a challenge tomorrow, which is where our participation in the advertising technology industry is pivotal to Crypto Media Experts success.
Book your introductary call today to learn how we can help your ICO or coin marketing.
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We’re guided by our values, and our core beliefs are outlined below
Agencies Should Be Technologists
Building & operating our own tech stack brings our clients the only truely crypto optiised tech stack – as well as stacks of cost savings
Authority Publishing Should Sit Front & Centre Of The Strategy
Authority, trust & authenticity are hard enough values to convey in standard digital media, let alone in crypto. Leveraging premium authority environments turbo-charges all other strategies
Advertising attribution needs to be growth-hacked
Standard attribtion works on the backbone of the soon to be deprecated ‘cookie’. Its also only really effective in fast moving consumer environments, where the path to purchase is fast and easily navigated (and thus measured). In crypto we need to use other signals, and we need to measure using server-side technology to avoid data leakage.
To rapidly build awareness and scale, all strategies need to symbiotically leverage all the major media buying platforms, as well as influencers, email, SMS and ‘earned reach’ (the value of appearing in premium sites is that they internally link to you from their other pages). Marketing is a mix, and to make a big splash, it needs to happen fast.
Alignment between you & us
Partnering is key, and this works best when we believe in your crypto project. That’s why we typically choose to take our compensation in the form of your crypto coin. Mutual alignment and skin in the game is key both ways – you need a partner who ‘gets it’ and we do our best work when we believe in what we’re working on.
As a strusted partner, we see our role as owning all of the marketing for your project. Transparency is key. -which is why we provide a detailed protal to enable you to measure our work, as well as a dedicated project success manager to ensure that your marketing team (us!) is always contactable at a moments notice.